Transform Retail Execution

in minutes not months

woolloo is everything your team needs to transform in-store execution, increase sales and eliminate wasted time



Built on Salesforce with best practices baked in, your team is informed, empowered and effective


Account Management

Create accounts in the field and maximise first touch opportunities with instant ranging and promotions. Manage contacts, assets, files, tasks and notes offline and update Salesforce records seamlessly.

Calls & Payroll

Schedule recurring call plans with ease. Report on calls made to plan, frequency and time spent in store to maximise efficiency in the field. Save hours with one tap timesheet submission and approval.

Products & Ranging

Dynamically range products by  account, category, grade, type or region with intelligent pricing and codes. Upload product specific images, videos and files to educate users and engage customers.


Measure facings, gains/losses, out of stock, position, availability and more by location. Capture share of shelf and product depth by category. Make a difference with off location display wins by product.


Create bookings, build displays, ensure third party compliance and know what product is on display where by Promotion, Account and Product. Perform display audits quickly and easily, drive field initiated activities that increase sales.

Objectives & Surveys

Drive in-store effectiveness with guided multi-level objectives including new line cut in, merchandise, planogram compliance, promotional compliance and distribution check. Set mandatory photo capture or objective completion.


Take direct orders or turn-in orders in the field with confidence. Intelligent account and distributor specific product catalogues and pricing with multi-level discounts and signature capture makes it easy.

Photo Gallery

Quickly take and tag photos in the field linked to accounts, displays and objectives. Easily search a gallery view by promotion, account, user and #Tag to download photos and share with teammates

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It's the speed of an app within an enterprise platform that transforms retail execution in minutes, not months



Maximise field rep efficiency with the right activities at the right store at the right time

  • Create journey plans, measure  call frequency and time spent in store

  • Submit timesheets, capture KMs travelled and approve Payroll

  • View promotional calendars and up to date sales & marketing material


Maximise in-store effectiveness with the right information at your fingertips

  • Ensure promotional compliance and measure display activity

  • Complete store level objectives, surveys and tasks quickly and easily

  • Take orders and turn-ins with intelligent account specific pricing


Maximise sales with the right product in the right location at the right price

  • Measure facings, out of stock, position and more by location 

  • Capture share of shelf and off location display wins by product

  • Provide instant competitor activity feedback and take action


Built by retail execution experts with best practices baked into the platform, woolloo is designed from the ground up to deliver a stunning user experience.

Field reps are informed, empowered and effective.  woolloo transforms crucial field activities with a beautiful offline app that is fast and fluid. 

Marketing teams can quickly and easily drive promotional messaging and track channel compliance. Real time in-store intelligence enables rapid decision making with precision and ease.

Sales Managers have complete visibility to activity and performance with woolloo’s intelligent dashboards and powerful reporting.

woolloo for Retail is powered by Salesforce – the world’s #1 B2B platform, future proofing your IT investment in a flexible and extensible platform to keep up with the speed of business.

“woolloo is the most successful field tool that we have implemented in years. It has been quickly adopted by the field team, extensively used and we receive lots of positive feedback from the reps”
Sales Director, Top 10 Global Pharmaceutical Firm
“woolloo provides enhanced opportunities to engage with our customers to identify real-time opportunities to drive mutual profitable growth in-store”
Daniel Grant, Campbell Arnotts
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